Burberry Limited, a company incorporated and registered in England and Wales with company number 00162636 (who we refer to as "we", "us" and "our" below), take your privacy very seriously. This Privacy Statement explains what personal information we collect, how and when it is collected, what we use it for now and how we will use it in the future and details of the circumstances in which we may disclose it to third parties. If you have any questions about the way in which your information is being collected or used which are not answered by this Privacy Statement and/or any complaints please contact us on customerservice@burberry.com.
By visiting and using www.burberry.com (the "Website") or any other application or website (“Application”) for the purchase of products from Burberry (as applicable) you are consenting to the practices in relation to use and disclosure of your personal information described in this Privacy Statement and our Terms and Conditions. If you are under the age of 16, please obtain your parent's or guardian's consent before providing us with any personal information.
WHAT INFORMATION DO WE COLLECT AND HOW WILL WE USE IT?
When you register for an account with us, place an order with us or send us an enquiry, we will collect certain personal information from you, for example, your name, postal address, phone numbers, e-mail addresses and credit card numbers. We may also obtain information about you as a result of authentication or identity checks. We use this information to identify you as a customer, to process your order, to deliver products, to process payments, to update our records, to enable your use of interactive features of our service and to generally manage your account with us and to provide you with information about our products.
We may also at times ask you for other information, for example product size and category preferences, age and any special dates (such as birthday and anniversary) which will be used to enhance our service to you. Providing us with this sort of information is entirely voluntary, however we may not be able to process your order if you do not provide us with all the requested information.
We may collect statistical information about site traffic, sales and other usage related information which we may pass on to selected third parties. These statistics do not include any information which can identify you personally.
We may also use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs and to enhance the overall service we provide to our customers.
In addition, for quality control and training purposes, we may monitor or record your communications with us.
We will at all times seek to comply with the requirements of UK Data Protection Act, 1998 (the "Act") to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully. For the purposes of the Act the Data Controller is Burberry Limited of Horseferry House, Horseferry Road, London SW1P 2AW.
COOKIES AND HOW WE USE THEM
A "cookie" is a small data file stored by your web browser on your computer's hard drive. It allows us to recognise your computer (but not specifically who is using it) upon entering our site by associating the identification numbers in the cookie with other customer information you have provided to us.
We use cookies to improve the quality of our site and service, including by keeping track of what you have in your shopping bag, remembering you when you return to our site, identifying how you navigate around the internet, including where you click, and which website you arrived from. We use this information to improve our site design, product assortments and ultimately to provide you with a personalised customer service (e.g. customising web pages to highlight products that may be of interest to you). Our trusted third party partners may also use cookies on their websites (in accordance with the privacy policy for that site) to direct you to our website and to highlight products that may be of interest to you.
You can disable cookies on your computer by changing the preferences or options menus in your browser. However, it is possible that some parts of the Website and/or Applications will not operate correctly if you disable or limit your browser's use of cookies. If you would like to remove any of the cookies placed on your computer by our site, please see your browser's documentation or online help guides. General information about deleting or controlling cookies is available from a variety of independent websites including: http://www.allaboutcookies.org/.
HOW DO I UNSUBSCRIBE FROM BURBERRY EMAIL UPDATES?
If you have registered to receive email updates from us, and you no longer wish to receive these, you can remove your email address from our list by using the unsubscribe link which is included on all email updates, or by clicking here.
WHAT YOU CAN EXPECT FROM BURBERRY
We will at all times seek to comply with the requirements of the Act to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.
OTHER PEOPLE WHO MIGHT USE YOUR INFORMATION
In certain circumstances we may share your information with affiliated companies including other companies in the Burberry group, joint ventures, franchisees, licensees and service providers who perform functions on our behalf such as fulfilling orders, processing payments, and carrying out promotional services or data management. This includes the companies we have chosen to handle our order despatch service and any delivery company that we may use from time to time. We will only provide these companies with the information which they need to carry out their services and they will not be permitted to use the information for other purposes. They will only be allowed to use your information in the way in which we instruct them and as permitted by the Act. You also acknowledge and agree that in certain circumstances we may disclose personal information relating to you to third parties, for example, in order to conform to any requirements of law,to comply with any legal process, for the purposes of obtaining legal advice, for the purposes of credit risk reduction, to prevent and detect fraud and/or to protect and defend the rights and property of Burberry and other members of the Burberry group. At all times where we disclose your information for the purposes of credit risk reduction and fraud prevention we will take all steps reasonably necessary to ensure that it remains secure.
In the event that we or a part of our business undergo re-organisation or are sold to a third party, you agree that any personal information we hold about you may be transferred to that re-organised entity or third party.
We may transfer information that we collect from you to Burberry affiliated companies, including other companies in the Burberry group, joint ventures, franchisees, licensees and to service providers who perform functions on our behalf, based in countries outside of the European Economic Area ("EEA") and this information may be stored and processed in such countries. By submitting your personal data on the Website and/or any Applications you agree to this transfer, storing and/or processing outside of the EEA. In the event that we do transfer, store or process your personal data in a country outside the EEA we will take all steps reasonably necessary to ensure that the information is treated securely in accordance with this Privacy Statement and the Act, and other applicable data protection laws.
UPDATING AND REVIEWING YOUR PERSONAL DETAILS
You can amend or update your information by logging into My Account on the Website and amending your details as appropriate. If you wish to remove your account or would like us to stop using your personal data for marketing purposes, then please email customerservice@burberry.com.
CHANGES TO THIS PRIVACY STATEMENT
We may update this Privacy Statement from time to time. The amended Privacy Statement will be posted on the Website. Please check this page regularly for changes to this Privacy Statement. If you continue to use the Website or if you submit information to us following such changes, you will be deemed to have read and agreed them.
THIRD PARTY LINKS
The Website and/or Applications may from time to time contain links to other websites not controlled by us. We do not accept responsibility or liability for the privacy practices, data collected or the content of such other websites. The operators of these linked websites are not under a duty to abide by this Privacy Statement. If there are terms and conditions, other privacy statements or policies appearing on those websites, you should also review them carefully as your use of those sites may be subject to them.
Unfortunately transmission of information via the Internet is not completely secure. Although we do our best to protect your personal data we cannot guarantee the security of your data submitted to us and any transmission is at your own risk.
We do however use strict procedures and security features to try to prevent unauthorised access wherever possible. Personal information provided to Burberry via the Website or via any Applications and online credit card transactions are transmitted through a secure server using Secure Socket Layering (SSL), encryption technology. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you are about to enter a secure area or display a padlock image.
The Website and the Applications use this encryption technology to protect your information during data transport. SSL encrypts ordering information such as your name, address and credit card number. Our customer service centre and stores also operate over a private, secure network. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.
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